Frio is a frozen yoghurt brand inspired by the charm of 1950s ice cream parlors—striped tubs, soft swirls, and a playful sense of nostalgia. We built a visual identity that feels both retro and fresh: clean blue-and-white stripes, creamy textures, and tongue-in-cheek copy that keeps things light. From packaging to ads, everything is designed to evoke that timeless “treat yourself” feeling, with a modern twist.